"Most people make the mistake of thinking design is what it looks like. People think it’s this veneer - that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works."
— Steve Jobs
(Source: The New York Times)
"Design is the act of solving specific problems without creating new ones."
"Customer experience is the sum-totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer."
— Adam Richardson, frog
"1. Strategy is the creation of a unique and valuable position, involving a different set of activities.
2. Strategy requires you to make trade-offs in competing - to choose what not to do.
3. Strategy involves creating “fit” among a company’s activities."
— Michael Porter
"An experience strategy is that collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate way; that is unique, distinct & distinguishable from that available from a competitor."
— Steve Baty
"A digital strategy is a plan to engage and empower networks of people, connected by shared interests, in satisfying a measurable business objective."
— Bud Caddell
"My definition of strategy is three simple words. Future Competitive Advantage."
— Rishad Tobaccowala